Proposal for elements of a new corporate design for the Niedersächsisches Landesmuseum Hannover (Lower Saxony State Museum in Hannover).
Starting point for the pitch was the repositioning of the entity as “world museum” after a comprehensive reorganization of the exhibition areas nature, mankind and art.
The design visualizes this new approach with a logo built of three overlapping layers forming a globe, representing —together with a set of vibrant color gradients— the diversity of the museums’ collections.
